---
title: "adidas — Global PR Award"
description: "Pitched a campaign placing empty shoes outside Iranian embassies worldwide to represent women missing during protests."
canonical: "https://gordongeraghty.com/work/adidas-global-pr-award"
type: "work"
---



# adidas — Global PR Award

**Gordon Geraghty** — adidas — Global PR Award, EssenceMediacom. Pitched a campaign placing empty shoes outside Iranian embassies worldwide to represent women missing during protests. Result: Global award for PR response.

**EssenceMediacom · advertising**

## Results — adidas — Global PR Award

Global award for PR response

### Situation & Strategy

I answered a global brief for a PR campaign that had to be memorable, cheap, and get people talking. Instead of paying for media, I wanted a visceral real-world activation that would generate its own press.

### Tactics

We needed a strong visual anchor that anyone could replicate globally on a minimal budget, but that still carried emotional weight.

### Action

I pitched placing empty pairs of shoes outside Iranian embassies worldwide. They were a silent representation of the women who disappeared during protests for equal rights in Iran.

### Results

- Won a global award for the pitch, delivering a concept that was impactful, memorable, and didn't rely on a massive budget.

**Tags:** PR, Creative Concept, Recognition

[External link](https://gordongeraghty.com/work/adidas-global-pr-award)