---
title: "GroupM × Amaze — A-Plus Inclusion"
description: "Connected GroupM agencies with Amaze to pilot the A-Plus Inclusion program and progress the Disability Action Plan."
canonical: "https://gordongeraghty.com/work/groupm-amaze"
type: "work"
---



# GroupM × Amaze — A-Plus Inclusion

**Gordon Geraghty** — GroupM × Amaze — A-Plus Inclusion, EssenceMediacom. Connected GroupM agencies with Amaze to pilot the A-Plus Inclusion program and progress the Disability Action Plan. Result: 16-point Disability Action Plan.

**EssenceMediacom · media**

## Results — GroupM × Amaze — A-Plus Inclusion

16-point Disability Action Plan

[GroupM's](https://www.groupm.com/) Australian agencies — [EssenceMediacom](https://www.essencemediacom.com/), [Mindshare](https://www.mindshareworld.com/) and [Wavemaker](https://wavemakerglobal.com/) — partnered with autism organisation [Amaze](https://www.amaze.org.au/) to drive neurodiverse workplace inclusion, piloting [Amaze's A-Plus Inclusion program](https://www.amaze.org.au/): an education initiative designed with autistic people. The rollout began during [Neurodiversity Celebration Week](https://www.neurodiversityweek.com/) at [GroupM's](https://www.groupm.com/) Melbourne campus.

As an autistic advocate and an [Amaze](https://www.amaze.org.au/) advisory board member, I helped connect the two organisations and championed the inclusive hiring initiative inside the agency. Being open about my neurodiversity at [GroupM](https://www.groupm.com/) helped me, and others, feel safe and welcomed — and that experience shaped how the program was introduced.

### What it delivered

- Progress on [GroupM's](https://www.groupm.com/) 16-point Disability Action Plan, launched in 2023 under its Better For All initiative — seven actions complete and five in progress at the time of the partnership.

- A pilot of the [A-Plus Inclusion program](https://www.amaze.org.au/) across [GroupM's](https://www.groupm.com/) agencies, starting at the Melbourne campus.

- A neurodiversity training rollout, with all AUNZ managers trained on managing neurodiverse staff better.

### Why it matters

One in six Australians has a disability, yet only 48 per cent of working-aged people with disability are employed, against 80 per cent of those without. Closing that gap takes structural change inside employers — which is exactly what a partnership between a media holding group and an autism organisation can deliver.

**Tags:** DE&I, Neurodiversity

[External link](https://www.bandt.com.au/groupm-agencies-progress-disability-action-plan-through-partnership-with-amaze-autism-to-drive-neurodiverse-inclusion/)