---
title: "Inceno (Startup)"
description: "Founded an Irish startup to verify restaurant reviews, pitching at international competitions and securing early seed funding."
canonical: "https://gordongeraghty.com/work/inceno-startup"
type: "work"
---



# Inceno (Startup)

**Gordon Geraghty** — Inceno (Startup), Inceno. Founded an Irish startup to verify restaurant reviews, pitching at international competitions and securing early seed funding. Result: €13,000 funding, WebSummit 2017 presenter.

**Inceno · news**

## Results — Inceno (Startup)

€13,000 funding, WebSummit 2017 presenter

### Situation & Strategy

In 2016, I founded Inceno, an Irish startup built to give consumers and restaurant managers a way to verify reviews. My goal was to take the product from an idea to a market-ready platform while securing early-stage investment.

### Tactics

As Founder, my approach was to validate the market quickly with real customers, execute a 12-month plan, and [pitch the startup at national and international competitions](/work/tedx-hapennybridge) to raise capital and build connections.

### Action

I designed and tested the UX for our mobile and web apps and oversaw the brand development. I interviewed 140 industry stakeholders and pitched to investors at multiple competitions, including [WebSummit 2017](https://websummit.com/) in Lisbon.

### Results

- Secured €13,000 in early-stage funding.

- Won 2nd Place at the Irish Student Entrepreneurship Fund (ISEF) in 2017.

- Reached the finals of the Accenture Leaders of Tomorrow (2017) and completed New Frontiers Phase 1.

- Built a validated product that actually bridged the trust gap between restaurants and their customers.

**Tags:** Startup, Funding, UX Design

[External link](https://gordongeraghty.com/work/inceno-startup)