---
title: "PR Power — Bang Digital"
description: "Wrote automated scripts to deploy Google and Bing campaigns instantly, stripping out hours of manual setup."
canonical: "https://gordongeraghty.com/work/pr-power-bang-digital"
type: "work"
---



# PR Power — Bang Digital

**Gordon Geraghty** — PR Power — Bang Digital, Bang Digital. Wrote automated scripts to deploy Google and Bing campaigns instantly, stripping out hours of manual setup. Result: Reduced campaign launch time by 2 hours (44%).

**Bang Digital · marketing**

## Results — PR Power — Bang Digital

Reduced campaign launch time by 2 hours (44%)

### Situation & Strategy

During my time as a Senior Search & Data Executive at [Bang Digital](https://www.bangdigital.com.au/), I managed digital marketing for clients like PR Power. The agency handled over $2.4M across 21 brands, but our campaign setup was slow and manual. It ate into our margins and kept clients waiting.

### Tactics

We needed to stop repeating manual tasks. I focused on building automated frameworks so we could launch campaigns faster without human error.

### Action

Working across both SEO and SEM, I built custom tracking and wrote [automated scripts to instantly deploy paid marketing campaigns](/article/turning-analytics-into-decisions) on Google and Bing.

### Results

- Cut average campaign launch times by two hours (a 44% improvement). This immediately improved profitability and eliminated copy-paste errors for clients like PR Power.

- Consistent performance gave clients the confidence to scale, driving a 17% average increase in Google Ads spend across the portfolio.

**Tags:** Google Ads, Bing Ads, Automation

[External link](https://gordongeraghty.com/work/pr-power-bang-digital)