---
title: "TEDxHa'pennyBridge"
description: "Directed marketing for TEDxHa'pennyBridge, securing sponsorships and selling out the event in 24 hours."
canonical: "https://gordongeraghty.com/work/tedx-hapennybridge"
type: "work"
---



# TEDxHa'pennyBridge

**Gordon Geraghty** — TEDxHa'pennyBridge, TEDx. Directed marketing for TEDxHa'pennyBridge, securing sponsorships and selling out the event in 24 hours. Result: Sold out in 24 hours. 937.5% ROI.

**TEDx · mental-health**

## Results — TEDxHa'pennyBridge

Sold out in 24 hours. 937.5% ROI

### Situation & Strategy

I was the Organiser, Marketing Director, and official Licence Holder for [TEDxHa'pennyBridge](https://www.youtube.com/user/TEDxTalks) in Dublin. The goal was to launch an independent TEDx event that stood out in a crowded cultural scene, without losing money.

### Tactics

My strategy was a 9-month [multi-channel marketing campaign](/work/inceno-startup) spanning social, email, local press, and content marketing, while securing sponsorships to cover our costs.

### Action

I built a custom scoring process to help our team filter 170 speaker applications. I also pitched and secured sponsorships from Accenture, CarTrawler, the Dublin Gaiety School of Acting, [Mailchimp](https://mailchimp.com/), and [Tito](https://ti.to/), which slashed our overheads.

### Results

- Sold out the show in the first 24 hours.

- Delivered a 937.5% ROI on our marketing budget.

- Cut event costs by 64% using sponsorship funding, landing us a 27.1% net profit margin.

- You can watch the talks from our speakers on the TEDx YouTube Channel.

## FAQ

### What roles did Gordon hold for TEDxHa’pennyBridge?

Organiser, Marketing Director and official Licence Holder.

### How were speakers selected?

A team filtered and coordinated 170 speaker applications using a scoring process built for the event.

### How was the event funded?

Through sponsorships from partners including Accenture, CarTrawler, the Dublin Gaiety School of Acting, Mailchimp and Tito. The page states this reduced event costs by 64 per cent.

### How quickly did it sell out?

The page states the show sold out within the first 24 hours of tickets going on sale.

**Tags:** Event Marketing, Sponsorship, Talk

[External link](https://gordongeraghty.com/work/tedx-hapennybridge)