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TEDxHa'pennyBridge

Sold out in 24 hours. 937.5% ROI

Organized and directed marketing for TEDxHa'pennyBridge, securing top-tier sponsorships and selling out within 24 hours.

Situation & Strategy

I took on the role of Organizer, Marketing Director, and official Licence Holder for TEDxHa'pennyBridge in Dublin, Ireland. The objective was to successfully launch and market an independent TEDx event that stood out in a crowded cultural landscape, while maintaining profitability and high engagement.

Tactics

The core strategy was to coordinate a holistic 9-month, multi-channel marketing campaign encompassing social media, email newsletters, local newspaper features, and deep content marketing, while securing high-profile sponsors to offset costs.

Action

I directed a team to filter and coordinate 170 speaker applications by creating a customized scoring process. I also secured sponsorships from major partners including Accenture, CarTrawler, the Dublin Gaiety School of Acting, Mailchimp, and Tito, which significantly reduced our overhead costs.

Results

  • Achieved a completely sold-out show within the first 24 hours of tickets going on sale.
  • Delivered a massive marketing budget ROI of 937.5%.
  • Reduced event costs by 64% through sponsorship funding, leading to a total net profit margin of 27.1%.
  • You can watch the talks from our speakers on the TEDx YouTube Channel.

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