Neurodiversity & inclusion · TEDx
TEDxHa'pennyBridge
Sold out in 24 hours. 937.5% ROI
Directed marketing for TEDxHa'pennyBridge, securing sponsorships and selling out the event in 24 hours.
Situation & Strategy
I was the Organiser, Marketing Director, and official Licence Holder for TEDxHa'pennyBridge in Dublin. The goal was to launch an independent TEDx event that stood out in a crowded cultural scene, without losing money.
Tactics
My strategy was a 9-month multi-channel marketing campaign spanning social, email, local press, and content marketing, while securing sponsorships to cover our costs.
Action
I built a custom scoring process to help our team filter 170 speaker applications. I also pitched and secured sponsorships from Accenture, CarTrawler, the Dublin Gaiety School of Acting, Mailchimp, and Tito, which slashed our overheads.
Results
- Sold out the show in the first 24 hours.
- Delivered a 937.5% ROI on our marketing budget.
- Cut event costs by 64% using sponsorship funding, landing us a 27.1% net profit margin.
- You can watch the talks from our speakers on the TEDx YouTube Channel.
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Frequently asked questions
- What roles did Gordon hold for TEDxHa’pennyBridge?
- Organiser, Marketing Director and official Licence Holder.
- How were speakers selected?
- A team filtered and coordinated 170 speaker applications using a scoring process built for the event.
- How was the event funded?
- Through sponsorships from partners including Accenture, CarTrawler, the Dublin Gaiety School of Acting, Mailchimp and Tito. The page states this reduced event costs by 64 per cent.
- How quickly did it sell out?
- The page states the show sold out within the first 24 hours of tickets going on sale.