Advertising

Performance-media case studies covering CPA reduction, campaign strategy and a PR award, for adidas, Frank, World Vision, Milwaukee and People First Bank.

Work

Case studies

adidas — APAC performanceEssenceMediacom · 120% Shopping ROAS YoY
Milwaukee ToolEssenceMediacom · -40% new-customer CPA in 3 months
People First Bank — brand mergerEssenceMediacom · VBB · sGTM · data architecture
adidas — Global PR AwardEssenceMediacom · Global award for PR response
Frank Health InsuranceEssenceMediacom · 60% reduction in CPA
World Vision AustraliaEssenceMediacom · 70% reduction in CPA YoY

Writing

Articles & commentary

Merging bank brands without destroying digital momentum10 February 2026