Selected work

Every case study in one place — 21 projects across performance media, growth and inclusion.

All work

21 projects

adidas — APAC performanceAdvertising · EssenceMediacom · 120% Shopping ROAS YoY
GA4 Measurement FrameworkMarketing · Empire Amplify · Analytics + measurement strategy
Milwaukee ToolAdvertising · EssenceMediacom · -40% CPA in 3 months
XRON — open sourceMarketing · Empire Amplify · Up to 80% fewer LLM tokens
People First Bank — brand mergerAdvertising · EssenceMediacom · VBB · sGTM · data architecture
Traditional vs Non-Traditional Marketing CommunicationsMarketing · Academic · THRIC 2016 · DOI 10.21427/D7BV19
GroupM × Amaze — A-Plus InclusionMedia · EssenceMediacom · 16-point Disability Action Plan
Six Media Professionals on DisabilityMedia · Industry · Industry panel
Diversity Talks 2024 — speakerNews · Campaign Asia · APAC virtual summit
INvolve Enable Role Model 2025News · INvolve (Global) · 1st Australian · 50 globally
Amaze A+ Employer ProgramMental Health · Amaze · Advisory board
GroupM Disability Action Plan launch — panellistNews · EssenceMediacom
MFA NGEN Bootcamp — DE&I speakerNews · EssenceMediacom
Communication as a science experimentMental Health · Personal · Transactional Analysis
PR Power — Bang DigitalMarketing · Reduced campaign launch time by 2 hours (44%)
Inceno (Startup)News · €13,000 funding, WebSummit 2017 presenter
Dublin Institute of Technology (Education & Societies)Marketing · Vice President of DIT Societies Forum
adidas — Global PR AwardAdvertising · Global award for PR response
Frank Health InsuranceAdvertising · 60% reduction in CPA
World Vision AustraliaAdvertising · 70% reduction in CPA YoY
TEDxHa'pennyBridgeMarketing · Sold out in 24 hours. 937.5% ROI