Archive
Writing
Articles and commentary — 7 pieces on performance media, measurement and neuroinclusion.
All writing
7 pieces- Why client-side tracking is killing your ad algorithms
- Someone’s only match might be you
- Turning analytics into decisions: A GA4 measurement framework
- Merging bank brands without destroying digital momentum
- Why JSON wastes LLM tokens, and how to fix it without losing data
- Champions of Change — Power List finalist
- My diagnosis was liberating, not limiting