Gordon Geraghty

1. Jan 2026 – presentNowMelbourne, Australia

   Head of Performance Media

   Empire Amplify

   Lead performance media strategy across the agency. I manage cross-channel optimization against client KPIs, build automated workflows for execution and reporting, and design operating frameworks to support a growing client roster.

   • Implemented AI-driven workflows and automated agents across campaign execution, data processing and reporting, cutting manual overhead
   • Designed scalable operational frameworks for consistent output across a growing portfolio
2. Aug 2022 – Nov 2025Melbourne, Australia

   Implementation + Activation Manager — Performance

   EssenceMediacom · GroupM / WPP

   Led digital strategy and implementation across the performance portfolio. I managed team output, training, and upskilling for the wider GroupM network. Promoted from Digital Manager to Digital Marketplace Manager, and finally to Implementation + Activation Manager.

   • adidas: made adidas PAC the most profitable APAC market from digital after taking over the team and rebuilding products, strategies and structures
   • adidas: +120% Shopping ROAS YoY through segmentation, automated scripts and data-quality improvements
   • adidas: first market globally to roll out Google Demand Gen and Enhanced Conversion Tracking (Global Test & Learn lead, AUNZ)
   • Milwaukee Tool: −40% CPA across all digital activity within three months
   • Frank Health Insurance: −60% CPA by excluding low-value user journeys from lower-funnel campaigns
   • World Vision Australia: −70% CPA YoY
   • FELD (Disney events): +22% ROI YoY
   • PERSOL: set up all digital marketing platforms across 12 markets
   • People First Bank: led the digital brand merger — value-based bidding, server-side GTM, new data architecture
   • Led a team of five across ten clients; rolled out AUNZ-wide manager training on supporting neurodivergent staff

   Clients adidas, People First Bank, Milwaukee Tool, CareSuper, DrinkWise, Dr Oetker, PERSOL, Deakin, Lavazza, FELD, Shell, World Vision Australia, Frank Health Insurance

3. Oct 2019 – Jul 2022Perth, Australia

   Senior Search & Data Executive

   Bang Digital

   Hybrid SEM, SEO, and measurement role spanning over 30 agency clients across Australia, New Zealand, and Canada. I also built and maintained the agency's tracking and reporting infrastructure.

   • Managed ~$2.4M annual media budget across 21 brands
   • Grew client Google Ads investment by an average of 17% (~$400K)
   • −26% cost per conversion across all 21 managed accounts
   • Cut average campaign launch time by 44% (2 hours) with automated tracking and deployment processes
   • 4× private doctor bookings for a national private hospital; 2× leads for a national house-and-land developer
   • 100% client retention across the tenure
4. Jan – Jun 2019Perth, Australia

   Digital Marketing Manager

   Social Generation Marketing

   Managed 22 client accounts across paid search, social, and web. Built the agency’s first CRM and automated reporting systems.

   • Managed ~$340K budget at 6× ROAS
   • Cut client reporting from 4 days to 1
   • +26% paid clicks and +23% paid impressions across all accounts
5. May 2016 – Mar 2018Dublin, Ireland

   Founder & Managing Director

   Inceno

   Founded an Irish startup verifying restaurant reviews. Secured €13,000 in funding, placed second at ISEF, and pitched at Web Summit 2017.

Performance marketing · Growth marketing · Search engine marketing · SEO · Digital advertising · Measurement & analytics

Paid media

Google Ads, Microsoft Ads, Meta Ads, SA360, TikTok Ads, Pinterest, Snapchat, Spotify

Programmatic & ad ops

DV360, CM360, Xaxis, IAS, DoubleVerify, Moat, Sizmek

Measurement & analytics

GA4, Adobe Analytics, Looker Studio, Datorama, Domo, Matomo

Tagging & data

Google Tag Manager, Server-side GTM, Tealium, Segment, Conversion APIs (Google, Meta)

Automation & AI

AI workflow agents, Automated bidding & scripts, Power Automate, Zapier

CRM & CMS

Salesforce, HubSpot, Dynamics 365, WordPress, Webflow

1. Feb 2023 – present

   Autistic Employee Advisory Group — A+ Employer Program

   Amaze

   Drove industry-wide neuroinclusion initiatives; co-led the GroupM × Amaze partnership.

2. 2021 – 2022

   Marketing Director

   TEDxKingsPark

   Directed strategy and promotion across paid, earned, and owned channels; actively trained volunteer marketers.

3. 2016 – 2018

   Organiser, Marketing Director & Licence Holder

   TEDxHa'pennyBridge

   Sold out within 24 hours. Delivered a massive 937.5% marketing ROI and slashed costs by 64% through aggressive sponsorship.

4. 2017 – 2018

   Guest Lecturer — Marketing, Research Methods & Entrepreneurship

   Dublin Institute of Technology

5. 2017 – 2018

   Advisory Board Member

   Enactus Ireland

1. MSc Marketing Practice

   UCD Michael Smurfit Graduate Business School

   2017

2. BSc Honours Event Management

   Dublin Institute of Technology

   2012 – 2016