Inceno (Startup)

Situation & Strategy

In 2016, I founded Inceno, an Irish startup built to give consumers and restaurant managers a way to verify reviews. My goal was to take the product from an idea to a market-ready platform while securing early-stage investment.

Tactics

As Founder, my approach was to validate the market quickly with real customers, execute a 12-month plan, and pitch the startup at national and international competitions to raise capital and build connections.

Action

I designed and tested the UX for our mobile and web apps and oversaw the brand development. I interviewed 140 industry stakeholders and pitched to investors at multiple competitions, including WebSummit 2017 in Lisbon.

Results

• Secured €13,000 in early-stage funding.
• Won 2nd Place at the Irish Student Entrepreneurship Fund (ISEF) in 2017.
• Reached the finals of the Accenture Leaders of Tomorrow (2017) and completed New Frontiers Phase 1.
• Built a validated product that actually bridged the trust gap between restaurants and their customers.