PR Power — Bang Digital
Reduced campaign launch time by 2 hours (44%)
Built custom tracking processes and automated scripts to instantly deploy paid campaigns in Google Ads and Bing.
Situation & Strategy
During my time as a Senior Search & Data Executive at Bang Digital, I managed comprehensive digital marketing strategies for clients including PR Power. Operating within an agency managing over $2.4M across 21 brands, a major hurdle was the slow, manual campaign setup process that dragged down agency profitability and delayed client outcomes.
Tactics
The strategy was to engineer scalable operational frameworks and automation that would allow us to deploy campaigns faster and with higher quality assurance.
Action
Operating in a hybrid SEO and SEM role, I built custom tracking processes and created automated scripts to instantly deploy paid marketing campaigns in Google Ads and Bing.
Results
- Reduced average campaign launch time by 2 hours (a 44% efficiency improvement), directly improving profitability and quality assurance for client projects like PR Power.
- Drove a 17% average increase in Google Ads spend across the client portfolio through consistent performance delivery.
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