Marketing · Bang Digital
PR Power — Bang Digital
Reduced campaign launch time by 2 hours (44%)
Wrote automated scripts to deploy Google and Bing campaigns instantly, stripping out hours of manual setup.
Situation & Strategy
During my time as a Senior Search & Data Executive at Bang Digital, I managed digital marketing for clients like PR Power. The agency handled over $2.4M across 21 brands, but our campaign setup was slow and manual. It ate into our margins and kept clients waiting.
Tactics
We needed to stop repeating manual tasks. I focused on building automated frameworks so we could launch campaigns faster without human error.
Action
Working across both SEO and SEM, I built custom tracking and wrote automated scripts to instantly deploy paid marketing campaigns on Google and Bing.
Results
- Cut average campaign launch times by two hours (a 44% improvement). This immediately improved profitability and eliminated copy-paste errors for clients like PR Power.
- Consistent performance gave clients the confidence to scale, driving a 17% average increase in Google Ads spend across the portfolio.
This case is written to the same four-part structure as 7 others. Read any one phase across all 8.
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