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Marketing

Campaign tracking, GA4 measurement and marketing-communications case studies, plus writing on analytics frameworks and an open-source data project.

Work

Case studies

XRON — open sourceEmpire Amplify · Up to 80% fewer LLM tokens
Traditional vs Non-Traditional Marketing CommunicationsAcademic · THRIC 2016 · DOI 10.21427/D7BV19
PR Power — Bang DigitalBang Digital · Reduced campaign launch time by 2 hours (44%)
Dublin Institute of Technology (Education & Societies)DIT · Vice President of DIT Societies Forum

Writing

Articles & commentary